Olaitan Oladapo Olanipekun, popularly known as Dagrin, ignited the Nigerian rap scene with his sophomore album CEO: Chief Executive Omoita.
The Yoruba spittin’ MC speaks on his hustle so far.
DaGrin was influenced by Rakim, Biggie Smalls, Ice Cube, Jadakiss, 50 Cent, and KRS One.
Why Chief Executive Omoita?
His self-proclaimed title, Chief Executive Omoita (CEO), refers to his street hustling. In interviews, DaGrin distinguishes is work hustle from being a hooligan and inconveniencing people.
“It means a chief executive that doesn’t sleep in the house but always working hard outside; I’m always in the studio, at concerts and other places to make sure things work out well. Again, I’m omoita because I represent the street; I want the homeless to look at me and feel encouraged and represented.”
On rapping in Yoruba: DaGrin told 234next.com:
I believe if I can’t rap in English better than 50 Cent, Jay-Z, Jadakiss and the rest of them, I’ll rap in the language where they can’t do it better than I too. I also believe that is the best way I can reach out to my Nigerians.